About Us

Visit Dallas is an independent, not-for-profit sales and marketing organization that promotes Dallas as a premier destination for business and leisure travel.

Vision & Mission

Funding

Economic Impact

Fun Facts

Our Brand

Contracted by the City of Dallas, our collective efforts generate economic impact, jobs and state and local tax revenues which benefit our community and improve the quality of life for all who live, work and play here.

Visit Dallas also encompasses the Dallas Sports Commission, the Dallas Film Commission and the Dallas Music Office.

What We Do

We Book

Meetings and conventions both large and small, from 10 to 10,000 attendees.

Major sporting events, like WWE WrestleMania and FIFA World Cup 26™.

Major motion pictures, television and commercial productions.

Leisure and student groups.

We Also

Direct sales and tradeshows.

Develop integrated leisure and trade advertising campaigns to drive awareness, consideration and intent to travel across domestic and international markets.

Generate earned media coverage and secure feature stories promoting the destination.

Provide resources through our Visitor Experience and Membership teams and owned channels, including VisitDallas.com and social platforms.

How We’re Funded

Visit Dallas collects a portion of the city’s local Hotel Occupancy Tax as well as funds from the Dallas Tourism Public Improvement District.

Visit Dallas and our efforts are supported by visitor taxes, not resident tax dollars.

Tourism taxes also directly fund the Dallas arts and culture community.

These tourism tax dollars leave more money in the city’s general fund to spend on public safety, recreation centers, libraries, parks, streets and other essential city services.

State Portion = 6%

Dallas Portion = 7%

DTPID (hotels over 100 rooms) = 2%

Proposition A = 2%

TOTAL = 17%

In 2022, 25.7 million visitors spent $6 billion in the City of Dallas, with a total impact of $9.6 billion to the city’s economy, supporting over 56,000 jobs.

LODGING $1.7 billion

FOOD/BEVERAGE $1.4 billion

RETAIL $1.2 billion

TRANSPORTATION (local and air) $948 million

RECREATION/ENTERTAINMENT $764 million