Final Month of the Season to Experience Dallas’ Margarita Mile

DALLAS (October 9, 2023) – As the Margarita Mile concludes another season on Nov. 5, Visit Dallas is proud to announce the addition of The Dragon’s Wink at the Sweet Tooth Hotel. A one-of-a-kind stop along the mile, the Sweet Tooth Hotel is an immersive art museum in Downtown Dallas. Founded by a female entrepreneur in 2018, the Museum showcases work by local and national artists.

The newest star in the salt-studded lineup is The Dragon’s Wink. The cocktail is an inventive spin on a margarita, utilizing the lightly sweet and tart flavor of dragonfruit and a tang of wasabi salt. The spirit is Calirosa Rosa Blanco, an award-winning tequila - owned by celebrities Adam Levine and Behati Prinsloo - that is aged in red wine barrels, giving the tequila a pink tint. This unique margarita was created by industry veteran Alexander Fletcher, the creative mind behind some of Dallas’ most coveted cocktail menus.

The seasonal Margarita Mile is active from Cinco de Mayo until Día de los Muertos and is not your average pub crawl or wine tasting. Passholders receive a free, curated pass directly to their smartphone via text/email and can start exploring immediately. To start the trek down the Mile, users check in to one of more than 25 participating locations, enjoy a craft margarita, and earn cool swag. With several prize levels, participants who reach the final "Rita Rockstar" status will get a chance to win the Dallas Prize Package, which includes a two-night stay in Dallas, attraction passes and more.

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About Margarita Mile
Dallas, the Official Home of the Frozen Margarita, is home of the famed Margarita Mile, a collection of noteworthy margaritas to try across the city, paying homage to the city's historic connection with the iconic beverage. On May 11, 1971,?Dallas restaurateur Mariano Martinez invented the frozen margarita machine?– forever freezing in time the city's claim to America's favorite cocktail. From the original at Mariano's Hacienda in East Dallas to a liquid-nitrogen-frozen 'rita at Beto & Son across the river to the west, think of the experience as Dallas' ultimate margarita bucket list. For more information, visit margaritamiledallas.com.

About Visit Dallas
Visit Dallas is dedicated to elevating Dallas as a welcoming, must-visit destination and marketing Dallas globally to benefit our community and visitors. Dallas, the ninth-largest city in the United States and the leading business and financial center of the Southwest, offers travelers an unparalleled array of amenities, a central location, and easy accessibility with two major airports. With 20 vibrant and diverse neighborhoods, including the nation’s largest contiguous arts district and other notable attractions, there is a Dallas destination to suit every style. For more information, go to visitdallas.com.


Media Contact:

Zane Harrington
Director of Communications
469-418-5939
zane.harrington@visitdallas.com