Cheers! Visit Dallas Celebrates the Return of the Margarita Mile

Photos and video available for download here/Credit: Visit Dallas

DALLAS, Texas (August 8, 2022) – The Margarita Mile, a self-guided tour of the city's best and brightest margaritas is back! The Margarita Mile invites both visitors and Dallasites alike to experience this iconic beverage like never before.

"The Margarita Mile is a uniquely Dallas experience, and we're thrilled to bring it back even bigger and better this year with new restaurants and swag to earn," said Jennifer Walker, Visit Dallas Chief Marketing Officer. "As the official home of the frozen margarita, what better way to experience the diverse flavors and neighborhoods Dallas has to offer than with the ultimate margarita bucket list?"

When the Margarita Mile launched in May 2018, it staked the claim that Dallas is the Official Home of the Frozen Margarita. The tour was paused last year to revamp and reimagine; now, Margarita Mile 2.0 includes a range of new 'ritas to try in a free, mobile-exclusive digital pass.

The Margarita Mile is not your average pub crawl or wine tasting. Users will receive their free, curated pass directly to their smartphone via text/email and can start exploring immediately. To start the trek down the Mile, simply check in to one of over 20 participating locations, enjoy a craft margarita and earn cool swag. Participants who reach "Rita Rockstar" status will get a chance to win the Dallas Prize Package, which includes a two-night stay in Dallas, attraction passes and more.

Dallas' history with America's most famous frozen concoction is as storied as it is salty. In 1971, a clever restaurateur, Mariano Martinez, invented the frozen margarita machine to satisfy his customers and keep his restaurant afloat. That first machine now sits in the Smithsonian National Museum of American History, and the way the world drinks has never been the same.

Since 1971, Dallas hasn't stopped innovating. The Dallas 'rita of today just might surprise you, with delicious twists like a hint of spicy serrano pepper, cooling cucumber or a mango tajin popsicle nestled right in. See the full list at MargaritaMileDallas.com.

Participants must be 21 or older to partake in the Margarita Mile. As always, please drink responsibly.

WHAT: The Margarita Mile is a curated collection of Dallas' finest margaritas, spanning across the city. Sip and savor at more than 20 spots, from the heart of Downtown to Bishop Arts, Oak Lawn, East Dallas and more. Even a mile is bigger in Texas!

WHEN: Open now, the Margarita Mile is available for users to sign up and explore at their own pace. This season will close Nov. 5, 2023, so there is plenty of time to explore, and level up.

HOW: Visit MargaritaMileDallas.com to sign up for free and try to reach Rita Rockstar status. Check in to three restaurants to become a Rita Rookie and earn a Margarita Mile sticker – perfect for your cooler or tumbler. Go-getters who sip and savor at ten spots are Marg MVPs and will receive a limited-edition Margarita Mile T-shirt to show off their efforts. Rita Rockstars, those who check in at 20 restaurants, will be entered into a drawing to win a Dallas prize package, which includes a two-night hotel stay, attraction passes and more.

About Visit Dallas
Visit Dallas is dedicated to promoting Dallas as the ideal visitor and convention destination. Dallas, the ninth-largest city in the United States and the leading business and financial center of the Southwest, offers travelers an unparalleled array of amenities, a central location, and easy accessibility with two major airports. With 20 vibrant and diverse neighborhoods, including the nation's largest contiguous arts district and other notable attractions, there is a Dallas destination to suit every style. For more information, go to visitdallas.com.

About Margarita Mile
Dallas, the Official Home of the Frozen Margarita, is home of the famed Margarita Mile, a collection of noteworthy margaritas to try across the city, paying homage to the city's historic connection with the iconic beverage. On May 11, 1971,?Dallas restaurateur Mariano Martinez invented the frozen margarita machine?– forever freezing in time the city's claim to America's favorite cocktail. From the original at Mariano's Hacienda in East Dallas to a liquid-nitrogen-frozen 'rita at Beto & Son across the river to the west, think of the experience as Dallas' ultimate margarita bucket list. For more information, visit margaritamiledallas.com.